According to an online survey by the Innovation Center of U.S. Dairy, 7% of all American adults still think that chocolate milks actually comes from brown cows. This is a huge number which means that about 16.4 million people are completely misinformed and have no idea what they’re drinking. Moreover, they have no idea what kind of milk they’re giving to their kids either. It means that the equivalent of more than the entire population of Pennsylvania has no idea about cocoa, milk and sugar.
Chocolate milk does NOT come from brown cows
Bizarre as it may sound, the weirdest thing about this number is that it isn’t higher. The survey attracted criticism from various companies and people who said that it’s not serious and that this isn’t such a huge mistake. After all, milk usually comes from cows, no matter if they’re brown or not. Still, this is not a new problem. For years, observers in agriculture, nutrition and education have noticed that most of the Americans are practically completely misinformed (or not informed at all) when it comes to agriculture. Most of them have no idea where and how does food grow or how it’s processed. Also, how it reaches the stores’ shelves.
However, the problem with chocolate milk is that they practically don’t know what they’re drinking. For example, a 1990s study from the Department of Agriculture revealed that 1 in 5 adults had no idea that hamburgers are meat of beef meat. Most people also didn’t know what kinds of food various animals eat. Or, how big is a typical farm in the United States. What is worse, experts think that unfortunately, not much has changed in recent years.
Cecily Upton, co-founder of the nonprofit FoodCorps says that it all comes from the poor education kids are receiving. They know that if we are hungry we got to the store and buy food. However, nobody explains to them where that food actually comes from. Still, it’s important to note that not everyone is agriculturally illiterate. People who live in agricultural environments know more about this whole process. Another proof is that many fourth, fifth and sixth-graders don’t know that pickles are actually cucumbers. Also, that onions and lettuces are plants too. Three in ten children didn’t know that cheese is made from milk. Moreover, four in 10 didn’t know that hamburgers come from cows.
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