On Thursday, August 03, Sapporo Holding Limited released a statement in which it announced that it would be acquiring Anchor Brewing, a craft beer pioneer based in San Francisco, California.
The terms of the sales deal have not been disclosed, but the Keith Greggor, Anchor Brewing’s President, released a statement in the name of the company. A Sapporo spokesperson also is reported as having stated that the deal involved an approximately $85 million transaction.
Sapporo Breweries Ltd. is held as being the oldest beer brand in the country of the Rising Sun. Their headquarters are situated in Ebisu, Shibuya, Tokyo. Back in 1984, the company also founded Sapporo U.S.A., Inc. This is the producer of one of the best selling Asian beers in the United States, Sapporo Premium.
Anchor Brewing, a Long History in California
The Anchor Brewing Company as established in 1896 and has since then passed through a series of purchases. Officially known as Anchor Brewers Distillers, LLC., it is one of the last remaining producers of the California common beer or Steam Beer, a company-owned trademark.
Anchor Brewers is an alcoholic beverage producer and operates a distillery and a brewery on Potrero Hill, San Francisco, California. It is the producer of the famous Anchor Steam brand.
According to Keith Greggor, the company has been presenting itself to “many, many” big international brewers. However, the Japanese-based Sapporo Holding was ‘the best fit’.
Greggor was reported as stating to a media source that “When you take a brand like Anchor, its very soul exists in the heart of San Francisco. Of all the people we spoke to, [Sapporo] respected Anchor the most, what it stood for and the importance of its connection with San Francisco.”
Even so, the acquisition deal took a whole year before to settle. Sapporo is focused on both alcoholic beverages as well as soft drinks and food. According to reports, it has been looking to expand its share of the United States beer market. Sapporo itself was established in the late 19th century.
Following the acquisition, the Anchor Brewing will keep on brewing its beer in its current location, its Potrero Hills headquarters. It will also be opening a new taproom right across the street from its De Haro Street brewery.
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