As all the members of the presidential family are being forced to distance themselves from their businesses, all eyes are now focused on the success – or failure – of said companies. Luckily, the first daughter’s clothing business, Ivanka HQ, seems to be thriving as Abigail Klem, the company’s new president, is doing her best to keep the brand away from the political spotlight.
After President Donald Trump settled in the Oval Office, several key retailers decided to boycott Ivanka’s clothing line and remove it from their shelves. Their action sparked the rage of the President as Trump immediately took to Twitter to denounce the shameful actions of the retailer.
My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!
— Donald J. Trump (@realDonaldTrump) February 8, 2017
To everyone’s surprise, the Twitter blast only helped Nordstrom increase its share value by 2.54%, proving that it takes more than a dose of presidential rage to take them down. Some cavilers are even arguing that the company’s stocks improved because they gave up on a supplier that was bad for business (i.e. Ivanka HQ).
Even though controversy seems to be following all businesses affiliated with the Trump family, Klem declared that sales are good and the brand is registering an unexpected success. According to her,
“Since the beginning of February, they were some of the best performing weeks in the history of the brand.”
The company’s new president firmly believes that sales have risen because more people became aware of the brand’s existence. From Klem’s perspective, when one finds out that the First Daughter has a handbag line, curiosity strikes and the items start selling like crazy to both Republicans and Democrats.
Klem is the perfect example of a fashion lover who doesn’t let politics stand in the way of style. The former lawyer is a registered Democrat, a Planned Parenthood supporter, and one of Ivanka Trump HQ’s biggest fans.
The 47-year-old woman was the first hire back in 2013 when the business was founded. She was also the chief brand officer before Ivanka was forced to distance herself from the company to avoid any conflict of interest.
“We are business associates. We’re close in a way. But I want to do this with real integrity. So I feel like, while we’re not banned from speaking personally, I think it’s just easier if we talk as little as possible.”
The Refinery29 profile marks the first time Klem has spoken about the clothing line since she took over the company in January. If sales are as good as she declared, than it’s understandable why the former lawyer couldn’t find the time to release a statement or hold a speech.
Image Source: Flickr