Target announced that it decided and will be naming Jeff Burt as the new chief of its Grocery division. Previously, Burt was the head of the Kroger Fred Meyer division. He is also helds as a veteran supermarket executive.
Jeff Burt, Target’s New Chief of Its Grocery Division, Has A Wide Experience In The Grocery Segment
Burt spent over 30 years as part of The Kroger Company. This latter activates in a similar domain to Target’s. It is a retailing company based in Cincinnati, Ohio. The company operates directly or through subsidiaries over 2,770 supermarkets and multi-department stores. It also operates pharmacies, jewelry stores, and food manufacturing and processing stores, among others.
Kroger’s grocery stores are spread throughout the Southern and Midwestern United States. Jeff Burt, Target’s head of the Fred Meyer division, supervised over 130 multi-stores. These are located in Washington, Idaho, Oregon, and Alaska. Based in Oregon, the Fred Meyer stores sell groceries and general merchandise.
From his position, Jeff Burt was in charge of the executive management of the stores. He also supervised 38,000 employees and the run of various company facilities. These include manufacturing plants, distribution centers, and fuel stations.
This is also Burt’s latest position. During his time with Kroger, he filled other positions as well. For example, Jeff Burt was the head of the company’s central division. He also oversaw several merchandise categories and the overall operations and merchandise.
Jeff Burt Will Be Joining A Struggling Target Grocery Division
According to reports, Burt will be facing quite some struggles as part of Target. The company’s Grocery division has been struggling to keep up its numbers. Target’s food business has some strong market competitors. It operates in the same area as the discounter Walmart. Amazon, the online retailer, also joined this market segment.
In order to keep up and drive up customer numbers, Target turned to selling discounted groceries. Although far from uncommon, the retailer moved deeper into this strategy.
Jeff Burt will be joining Target’s Grocery division on April 10th. For this, he will also be relocating to Minneapolis, Target’s base. In his new position, he will be reporting to Mark Tritton. He is Target’s chief merchandising officer and executive vice president.
This latter also released a statement on the matter. In it, he declared that Jeff Burt’s naming came after an “extensive search”. One that was specifically looking for a new leader and for which Burt should be the “right person”. Tritton also declared that:
“His [Burt’s] vast industry expertise will accelerate our plans to bring a unique food and beverages experience to Target guests”.
Following Burt’s leave, Kroger also named two new executives. The changes were announced on Monday. As such, Joe Grieshaber will be the new Fred Meyer division president. Formerly, he was the head of the Columbus one. Dan De La Rosa was named the new president of this latter. He filled the position of vice president of merchandising for the Fred Meyer division.
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