New Race Discrimination Scandal Rocks Starbucks. Investors Worried.

Two weeks after Starbucks closed 8,000 shops across the state for racial-bias training, another incident emerged. As a result of the unfortunate event, which occurred in a Los Angeles suburb, the company has decided to close down shop once more for additional race discrimination.

Race Discrimination Hits Hard Coffee Franchise

It would appear that Starbucks once again managed to incur the public opinion’s wrath after another racial-bias incident.

The wounded party, named Pedro, declared that he stepped into the coffee shop on Monday and asked for two drinks. He recalls saying his name twice.

After the server left the cups on the counter, Pedro saw the word “Beaner” scribbled on the receipt. For those of you unfamiliar with the term, it’s a derogative word, mostly used to describe Hispanic people.

Scandalized by the profoundly insulting word, Pedro confronted the manager who wanted to white-wash everything with a $50 coupon. Pedro refused and left the coffee shop.

However, he was contacted later that day and asked to participate in a meeting with the company’s officials.

The man told a local news outlet that the representatives apologized during the meeting and vowed to make changes.

Pedro’s regrettable experience is eerily similar to that of Donte Robinson and Rashon Nelson, the two African-American gentlemen who were forcibly removed from a Philadelphia Starbucks because they refused to leave.

Conclusion

More bad news along the way for the company. Analysts have determined that after the Philadelphia scandal, Starbucks lost $8.5 million in sales.

Furthermore, the company spent approximately $6 million to retrain all employees. Loses are expected to rise in the following period, as a company spokesperson announced that another race discrimination training would be held on the 29th of May.

Pedro reached a settlement with the company’s officials. Starbuck refused to comment on what will happen to the employee.

Image source: Pixabay

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