In 2013, Facebook tried to buy Snapchat for three billion dollars. However, Evan Spiegel, the founder of the messaging app, refused to sell it. As such, Facebook and its best apps, including Messenger, Instagram, and WhatsApp have been developing new photo-sharing features in their attempt to become more popular than Snapchat.
However, it looks like WhatsApp might have taken it too far as its updated Status feature is quite similar to the one in Snapchat. More precisely, the new Status imitates the Stories feature in Snapchat because it allows people to share videos, GIFs, and images as status updates which last for twenty-four hours.
It is worth mentioning that roughly 1.2 billion people use WhatsApp, so the new Status feature will most likely become quite popular. The move represents just another attempt from Facebook to imitate and compete with Snapchat.
It is worth mentioning that Messenger updated its interface in December to promote sending photos. Snap is the parent company of Snapchat, and it is known as a camera company. Facebook also tried to develop a camera feature which would be the first option users would see when they opened the main app.
Although many users and critics say that WhatsApp’s new feature clearly mimics Snapchat’s Stories feature, the app’s executives didn’t admit it. Randall Sarafa, one of the WhatsApp’s product managers, said that they developed new things to take user experience to the next level.
He refrained himself from making any reference to Snapchat. Instead, Sarafa added that they didn’t develop new features for other reasons. Furthermore, a Snapchat spokesperson refused to comment on the similarities between WhatsApp’s Status and Snapchat’s Stories feature.
An Instagram press officer also declined to say something else related to the public statements. Nevertheless, Jennifer Hakes, a spokesperson for Facebook said that the camera aims to replace the keyboard to a certain extent.
She explained that more people started using Messenger, so the company decided to make the app more fun, simpler, and faster so that the users can send videos and photos in a blink of an eye. That is how the company came up with the idea of introducing a Messenger camera.
All things considered, Snapchat officials don’t seem to be bothered by the fact that Facebook is still trying to develop new features to emulate their camera app.
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